CHAI LAB is a chai tea Espresso brand targeting the young people looking for caffeine substitution. Providing an alternative, tech-savvy, laboratory feeling, and health care narrative for our customers. Having a multi-channel marketing strategy. Encourage consumers to share DIY drinks on social media for trending topics.
What if we make Chai tea an energy drink?
CHAI LAB
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CHAI LAB ❦
I choose Ink free as the font for the project to give a handwriting style. Delivering a chill, casual vibe for the consumers on the first glace. Combined with the laboratory element graphic designs. Forming a tech-savvy brand narrative background for user-generated treading content to spread on the internet.
For color choices, I have two different greens for contrast. Blue for a casual vibe from the beach scene and laboratory elements. Purple for mystery and elegant and the orange representing the color of the tea.
For style choices, I choose minimalism for easy recognition, with light and contrasting colors to stand out from other drinks on the shelf. Using repeating curve patterns to imitate Tea and DNA elements.